AMERICAN CANCER SOCIETY
Challenge: The American Cancer Society hosts a golf tournament to raise money to support cancer research. To show the importance of the event and remind others of the many who die from cancer each year.
Solution: Use one of golf's most recognizable symbols—the flag—to create an unexpected connection between the sport and cancer awareness. By reimagining the flag as a visual reminder of the lives lost every year, the ad transformed a familiar object into a powerful metaphor. The simple, arresting image invited golfers to see beyond the game and recognize the urgent need to support the American Cancer Society.
Role: Copywriter/ Art Director
